Product challenge
Competing content
Posts, stories, offers, events and notifications can overwhelm the experience without a clear hierarchy.
Social platforms
Social products that make the next interaction feel natural.
Social and community app design for discovery, messaging and meaningful interaction. Explore Clearl’s local community platform and voice-first dating app.
Connect the product problem with a clear approach.
Our starting point
Define the core connection
Identify why people join, what a useful interaction looks like and which roles participate. Prioritize that journey before expanding the feature set.
Experience behind our approach
- A voice-first introduction
- 5 min
- Explore the dating app
- Case studies informing our approach
- 3
- Published work behind our social platforms perspective, including relevant adjacent products.
- Explore related work
- Services for this product context
- 3
- Explore relevant services
The core interaction is a scheduled five-minute audio date before deciding whether to connect.
- Connected industry guides
- 3
- Explore industries
Give every interaction a clear purpose
Feeds, profiles and messages are useful when they help people make a connection. Our social product work includes a local community platform, a voice-first dating app and Fitpool’s fitness communities. Each combines discovery with different expectations about identity, participation and communication.
Where the experience gets complicated
Competing content
Posts, stories, offers, events and notifications can overwhelm the experience without a clear hierarchy.
Different participant roles
Residents, businesses, trainers or prospective matches may need different actions inside the same product.
Control over interaction
People need to understand who can contact them, what is shared and how they can leave or change an interaction.
How we approach it
Identify why people join, what a useful interaction looks like and which roles participate. Prioritize that journey before expanding the feature set.
Structure feeds, recommendations and profiles so people can assess relevance. Reveal secondary actions in context instead of crowding the first view.
Prototype messaging, notifications and interaction states. Make visibility, mutual consent and available recovery actions understandable where they apply.
Test first-time and returning-user journeys with realistic content. Build reusable patterns so new social features remain coherent.
Related work and reading
Local discovery connected to community
Maps, feeds, business profiles, stories and messaging within a shared mobile experience.
A voice-first dating journey
Matching, timed conversations and mutual consent designed as a connected mobile flow.
Services for your product
Product strategy and discovery
Product discovery, UX audits, research and prioritization to clarify users, constraints and the next product direction.
Product design and UX/UI
UX structure, prototyping, interface design and implementation support for SaaS, marketplaces, mobile apps and complex digital products.
Design systems
Figma libraries, semantic tokens, reusable UI components, product patterns, documentation and adoption support.
Common questions
Explore connected industries
Marketplaces
Marketplace product design connecting discovery, listings, trust and communication. Explore Clearl’s horse and talent marketplace work and UX approach.
Explore industryLocation-based products
Location-based product design connecting maps, filters, local discovery and booking. Explore Fitpool and Clearl’s community platform experience.
Explore industryHealthcare & wellbeing
Product design for wellbeing assessments and fitness experiences. Explore Clearl’s work with student wellbeing dashboards and the Fitpool mobile platform.
Explore industryDesign around the connection people came for.
Let’s find the moment where discovery should become a conversation, activity or ongoing relationship.
Discuss your product